Prepared For
Mike

Scaling Ridge Home Services to $500K/mo

A proposal from TemplyFlows to Ridge Home Services
Prepared ForMike Sullivan
Ridge Home Services
Prepared ByJayden Mai
TemplyFlows
DateMay 1, 2026

Mike,

With the context from our recent conversations, I strongly believe Ridge Home Services could be a $500K/mo business with a few targeted changes. Here is what I see, what I think is getting in the way, and how we get there together.

Some reasons why

A few observations from our conversations and the work we have already done together.

  • Your service quality is real. Customers come back, reviews stay high, and the product is not the problem.
  • You understand your market. You know how homeowners feel when their AC dies in July, and how to talk to them differently than the four other vans competing for the call.
  • You care about your techs. You would rather work yourself harder than push them past what is fair, which is rarer than it should be.
  • Like many founders, you are charismatic and capable, and unfortunately you are also the bottleneck. Phones, dispatch, quoting, quality. All of it runs through you. Growth requires you stepping out of those seats.

With that out of the way, let me get specific. I will start with what I believe you want, then the problems getting in the way, then how we fix them, then how we work together.

Your goals

Here is what I believe you want from Ridge Home Services that you have yet to fully achieve.

  • $500K/month without your hours scaling alongside the revenue.
  • A reliable personal income that matches the company you built. Call it $400K+/year, instead of taking last from the till.
  • Time off without the business buckling. A real week away, eight hours of sleep, dinner with your family.
  • The ability to say no to the wrong jobs and the wrong customers without it costing you sleep.
  • Trust that your techs deliver work matching the name on the truck. Not "good enough" but "the way you would do it."
  • A company with enterprise value, not "you plus six helpers." Something a buyer would pay a real multiple for if you ever wanted to sell.

I have based the above on our conversations. If I am off on any of it, please tell me and we will recalibrate.

Problem factors

You want to get to $500K/mo. The way Ridge is currently set up is preventing that. Three problems are quietly costing you margin and bandwidth right now.

Problem 01 $42K/mo
Calls going to voicemail
35% of inbound calls during peak heat and cold spikes go unanswered. At your average ticket of around $850 and your 60% close rate on bookable calls, that is roughly $42K of revenue per month walking to whoever picks up the phone first. The cost is not labor. It is the call you never heard.
Problem 02 $28K/mo
Slow quote turnaround
Quotes that ship same-day close at 2 to 3x the rate of quotes that ship the next day or later. Right now your average quote goes out 18 hours after the request, because you or a senior tech write them by hand. On your competitive bids, that delta is roughly $28K/mo in lost close rate.
Problem 03 $19K/mo
Dispatch by gut feel
Routing still happens on a whiteboard. Your senior techs cover for juniors, and your highest-margin upsell jobs go to whoever is free instead of whoever closes. Conservative estimate: $19K/mo in foregone upsells plus a few thousand in extra windshield time.
By not addressing these, you are spending roughly $89K/mo in direct expenses and somewhere in the range of $130K to $160K/mo in opportunity cost (the revenue you could be capturing if these were fixed).

If nothing changes, your next 12 months look like the last 12. You stay glued to the phone during heat waves. You write quotes at 9pm on Sundays. You hire another dispatcher and they last four months. You miss your son’s tournament again. Ridge stays at $200K/mo and you stay at the bottleneck.

Proposed solutions

Three phases of build, then ongoing optimization. Each phase removes a specific bottleneck and frees you up for the next. We do the foundational work first so the rest can compound.

My pitch

The Ask

I want to be your operations partner.

I have come to enjoy the work we have already done together and I want Ridge Home Services to be a $500K/mo company. That number is conservative if I am being honest with you.

To that end, I want to take operations off your plate — front desk, quoting, dispatch, dashboards, ongoing tune-ups. You stay on what only you can do: leadership, recruiting, the tone of the company. I run the rest. We meet once a week to read the numbers together and decide what to fix next.

Terms

I want skin in the game. Instead of a big flat fee, I would rather take a lower base plus a percentage of revenue. When Ridge grows, I grow. When it does not, I do not deserve the upside. Here is how it works.

Base retainerPaid on the 1st of each month
$8,500
Revenue shareSettled on the last day of each month based on collected revenue
5% of revenue
Term lengthInitial 6-month minimum, then month-to-month with 30 days notice
6 months

Worked examples

If September brings $200K (your current pace), you pay $8.5K base + $10K share
$18,500
If we hit $500K/mo by month 6, you pay $8.5K base + $25K share
$33,500

I would rather earn $33K when you are at $500K than charge you $20K flat while you are stuck at $200K. This structure says I am betting on us, not just billing for time.

Guarantee Active

My guarantee

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In closing,

I believe Ridge Home Services can be at least double its current size in the next 12 months, with the team you already have, the brand you have already built, and a few system changes. You have a real opportunity in front of you and I want to be the person who helps you take it. If this is a fit, sign below and we begin Phase 1 next week. If not, no hard feelings.

— Jayden

Acceptance

By signing below, both parties agree to proceed with the engagement, terms, and guarantee outlined above.

Client
Mike Sullivan
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Service Provider
Jayden Mai
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TemplyFlows · Confidential · Ridge Home Services